Engawa Fusion
Restaurant Rebrand
Engawa Fusion is a locally-owned business in Sacramento, California that specializes in blending traditional Japanese flavors with innovative fusion concepts. Engawa was in need of a solid identity that would draw in the trust and interest of new and returning customers. This rebrand is intended to strengthen their identity based off the environment and mood that the business strives to integrate. Their interior space features clean modern decor that creates a warm and inviting atmosphere for its customers. Keeping this in mind, the new brand identity for Engawa Fusion encapsulates a “warm”, “modern”, and “traditional”, feeling that ties into the roots for the meaning of the word “Engawa”.
Design Disciplines
Brand Identity
Logo Design
Deliverables
Logo
Business System
Storefront Identifier
Chopstick Packaging
LOGO DESIGN
“Engawa is a Japanese word that translates to “edge side” and refers to a covered wooden veranda, or the transitional space between the interior and exterior of a traditional Japanese home. The direction of the rebrand takes into consideration descriptions of how Engawa Fusion views itself as a business and also the traditional meaning behind the name.
The logo resembles a Japanese sliding door in motion that removes the separation between the interior and exterior living space.
